These Beauty Products Are Wildly Popular on TikTok — and They're All Under $60 at Amazon
When I first downloaded TikTok around two years ago, my For You page mostly consisted of trending dances and viral challenges. Over time, the app has evolved into a hub for realistic clothing hauls and tutorials with under-the-radar beauty products. And those beauty videos are how I continuously discover new skincare and makeup products to switch up my everyday routine.
One of the best parts of the beauty side of TikTok is that most of the products that go viral are affordably priced and available to shop on Amazon. The retailer even has an Internet Famous section, where you can browse through tons of viral products in one place. Below, you'll find 10 skincare and makeup TikTok finds, all for less than $60:
- NYX Professional Makeup The Brow Glue, $7
- Maybelline Lifter Gloss Hydrating Lip Gloss with Hyaluronic Acid, $7 (Originally $9)
- NYX Professional Makeup Can't Stop Won't Stop Contour Concealer, $8
- Maybelline New York Sky High Waterproof Mascara, $8 with coupon (Originally $11)
- LilyAna Naturals Eye Cream, $18
- Supergoop! SPF 50 Glow Stick, $25
- Paula's Choice Skin Perfecting 2% BHA Liquid Salicylic Acid Exfoliant, $30
- Isle of Paradise Self Tanning Drops, $32
- Egyptian Magic All Purpose Skin Cream, $32 (Originally $36)
- Estée Lauder Advanced Night Repair Synchronized Multi-Recovery Complex, $58 (Originally $105)
Starting off with the reigning mascara of TikTok, the Maybelline New York Sky High Waterproof Mascara has nearly 54,000 five-star Amazon ratings, and the hashtag #skyhighmascara has 498.5 million views on TikTok. In a video with 14 million views, @ashleypjimenez shows how the viral mascara transformed their short lashes into long, wispy ones. I've long been told that mascara is the one beauty product you should get from the drug store, so this top-rated, $8 one is a no-brainer.
Shop now: $8 with coupon (Originally $11); amazon.com
Another beloved TikTok find, the Supergoop! SPF 50 Glow Stick is a must-have for smooth, shimmery skin that's protected from the sun. TikToker @mireyarios posted a video trying out the sunscreen, so you can see firsthand how glowy it made their skin. Since it's packaged in a portable push-up tube, the Glow Stick will fit in your bag for easy access throughout the day. Plus, the formula is made with powerful antioxidants and fatty acids to moisturize and brighten your complexion.
Shop now: $25; amazon.com
If you want to get a tan before spring and summer roll around, the Isle of Paradise Self Tanning Drops are the TikTok product of choice. In a video with nearly 400,000 views, creator @francassano1 mixed five drops of the tanning serum with their everyday face moisturizer, and by the following day, they had a bronze glow that made it look like they just stepped off the beach. The tanning drops come in three different shades, and there are instructions on how much to apply based on the look you're trying to achieve.
Shop now: $32; amazon.com
Finishing off with the biggest splurge on the list, the Estée Lauder Advanced Night Repair Serum helps reduce the appearance of fine lines and wrinkles, leaving you with smooth, hydrated skin. According to TikToker @marjmaroket, your skin will thank you later if you start using this serum at a young age. Their only complaint is the high price tag, but thanks to an incredible Amazon deal, you can get the serum for 47 percent off.
Shop now: $58 (Originally $105); amazon.com
These are just a few of the many under-$60, TikTok-approved beauty products you can shop on Amazon. Check out the entire Internet Famous beauty section here to find your new holy grail skincare and makeup.